Apartment Marketing World Conference - AMW2020

The #AMW2020SD Experience

Actionable Content

AMW is not your average apartment marketing conference; we are leveling up and will accelerate creative marketing ideas. The goal is to explore ideas, products, and services that drive results for today’s busy apartment marketing professional. We help to remove the noise and get down to what works. If you are a marketing professional overseeing assets for student housing, senior or active living, or other various product types, we’ve got you covered. We realize marketing is not a one-size-fits-all approach. Discovering fresh ideas through brainstorming and networking with industry peers and some of the most talented vendor partners in the industry will provide a fresh perspective that might be what you need to propel your assets to the next level.

Plan on a comprehensive dive into these core areas:

TRAFFIC: We will dig deep on the popular topic of the ILS (internet listing service) options versus Google and social platforms. Specialists will share what’s new with search marketing/optimization from PPC, SEO Organic and Paid, and Content Marketing.

CONVERSION: Discover what’s working – AI & Machine Learning, its impact on customer acquisition and massively improving productivity, tying goals/analytics to conversions. Create advertising that helps convert through visual presentation and storytelling.

EXPERIENCE: The customer experience is being impacted by AI products and services, learn from the experts who are applying AI today and what’s in store for the future. Reputation management and reviews, yes, the human element still matters.

Marketing Professionals overseeing large and small marketing teams, with big and smaller budgets, will share real-life stories and experiences and give you tested, proven tactics for getting real results. You can choose to be a leader or a fast follower, don’t be left behind.

Inspiration

Our goal at AMW2020 is to not only get you up to speed on what’s working now but also to inspire. You’ll leave with a renewed motivation to take your marketing efforts to the next level.

All of our guest speakers are results-focused and will deliver compelling content based on trends, best practices, what’s working today, and what the future holds. Even better than that, you’ll take away the HOW of their success, and a plan for how you’re going to get your company or communities there too.

Raving reviews…

“An extraordinarily well-run event. Top notch location, great speakers & positive, sharing vibe throughout.” -Henry Evans, President, Get Clear Marketing

“AMW is a great conference that provides real answers for real world questions. The tips, tricks, and help you get to give your business that extra push for in and around the marketing department are all feasible action items that you can walk away with and implement tomorrow! The office loved the ideas we came back with and couldn’t wait to get the ball rolling!” -Shelby MacNeil, Kapi Residences, Regional Leasing and Housing Manager

“AMW 2019 was an awesome conference experience. Its’ intimate setting provided opportunities to have real, relevant and candid conversations all while receiving many actionable items.” -Jamal A. Lee, Morgan Properties, Regional Marketing Manager

Networking & Fun

It wouldn’t be an AMW event if it weren’t fun, and you better believe we’re bringing it this year. You’ll experience nightly happy hours, fireside chats and social events.

You’ll network and socialize with like-minded individuals, movers and shakers in the multifamily industry, who go beyond the status-quo and absorb fresh content.

More…

“I was impressed with every detail that was put into the Apartment Marketing World conference. Each day provided excellent opportunities for networking with other industry professionals and a great mix of content. I started to apply what I learned immediately to my communities before my flight home. I can’t wait to see what next year will bring.” -Tracy Cherry, Summit Property Management, Marketing Director

“This event was AMAZING. They found a way to bring tons of learning into a fun environment. You not only learned tons you met tons of wonderful people that you can always reach out to. They put tons of thought into each day and event to make sure you got the best of each day! Can not wait to go back next year!” – Ginny Terrell, MEB Management Services, Social Media Content and Review Moderator

Barbara Khozam

Accredited Speaker, Trainer, Author •
Barbara Khozam, Inc

Barbara Khozam

Accredited Speaker, Trainer, Author • Barbara Khozam, Inc

Barbara Khozam is known around the world for her impactful, high-energy delivery, outrageous wit, and ability to connect with her audience. Barbara has spoken more than 1,700 times to more than 75,000 people in 10 countries about customer service, leadership, motivation, and communication. And from the millions of people who have been through Toastmasters programs, she is one of just 81 (the 14th woman) who has been awarded with the Elite Accredited Speaker Designation for Outstanding Platform Professional Speaking in 145 countries. She is also the recipient of 27 awards for Sales Achievement & Outstanding Trainer Ratings.

Pete Regules

Host & Emcee •
Apartment Allstars

Pete Regules

Host & Emcee • Apartment Allstars

Pete tours the country as a speaker and host of the nationally known Apartment Allstars since 2011. He is an active member of the multifamily industry, Pete has held leadership positions with the Apartment Association of Greater Orlando, the Florida Apartment Association (FAA) and the National Apartment Association (NAA). Pete is a motivational speaker, event emcee, teacher and award winner, including being inducted into the FAA Hall of Fame and earning the coveted Paragon Award from NAA. He coauthored “The Apartment All Stars Complete Guide to Leasing Apartments” and served as contributing author of “Wall to Wall Multifamily Tips.” Of course, many of Pete’s friends and colleagues in the multifamily housing industry best know him as the “Doctor of Fun.”

Lisa Young

CEO •
MultifamilyZone, LLC

Lisa Young

CEO • MultifamilyZone, LLC

Lisa Young comes with more than 20 years of progressive multifamily experience in management, marketing, sales, recruiting, and operations. She has extensive experience with lease-ups and asset repositions in multiple markets for private owners/investors, merchant builders, and fee management companies. Lisa is recognized as an engaging speaker, trainer, and panel expert for CAA, TCAA, NAA, RHA, as well as private retreats and company events. Young, currently President at Apartment Marketing World and CEO of MultifamilyZone, serves as a private consultant to developers, multifamily professionals, and vendor partners. She previously worked as Managing Director and VP of Sales & Marketing at Resident360, Vice President of Marketing and Education for Woodmont Real Estate Services, Northern California’s largest fee management company with more than 13,000 units.

Stephanie Anderson

Manager, Industry Operations •
National Apartment Association

Stephanie Anderson

Manager, Industry Operations • National Apartment Association

Stephanie Anderson is the Manager, Industry Operations for the National Apartment Association. With 15 years of property management experience, Anderson brings a wealth of knowledge specializing in revenue management, creative marketing and employee development. She was NAAEI’s 2015 Designate of the Year and CAM of the Year in 2013. She is a powerhouse speaker that shares her industry knowledge, motivates professionals to greater success and disrupts status quo with out of the box ideas and trends. She is a graduate of Virginia Commonwealth University where she majored in English Literature and Women’s Studies. She holds a Virginia Real Estate License and is certified as a National Instructor for NAAEI.

Henry Evans

Founder •
Get Clear Marketing

Henry Evans

Founder • Get Clear Marketing

Entrepreneur, geek, marketer, sales-expert, teacher, husband and father to two wonderful girls, Henry Evans has been involved in getting results with sales and marketing for over 20 years and is the author of the best-selling book, The Hour A Day Entrepreneur where he talks about how to get more done in one hour than most get done in one day. Henry has been successful on the front lines and in leadership capacities in software companies, hardware companies, commercial real estate firms, and manufacturing organizations. He’s successfully sold everything from newspapers to office buildings, kitchen remodeling to software. He has had responsibility for generating over $15,000,000 in sales and has engineered a $189,000 payday in 90 minutes. He is a life-long learner, a believer in continual self-improvement and lives in appreciation for all of his blessings. Henry resides in San Diego with his wife, two daughters and 11-pound guard dog, Skylar.

Victoria Cabot

Certified EOS Implementer, President •
Velocity6

Victoria Cabot

Certified EOS Implementer, President • Velocity6

Victoria Cabot coaches leadership teams to get what they want (and deserve) from their businesses by guiding them through the implementation of EOS® - The Entrepreneurial Operating System®. With a diverse background in start-ups, family businesses and Blue-Chips, she has an engaging “story list” of successes, failures, and lessons from both. Her most memorable “startup” was launching Burton Snowboard’s Kids Division (to $20M in 4 years) and with it, the career of 8-year old Shaun White. Victoria enjoys finding locals’ hangouts, great jazz and microbrews wherever she travels.

Josh Grillo

President •
Resident360

Josh Grillo

President • Resident360

Josh Grillo is the Co-founder and President of Resident360. Josh first began shaping Internet marketing strategies back in 2000, creating website products for ABC, NBC, CBS, and FOX TV stations. By 2005, he had created a new trend in marketing that combined TV commercials, websites, vanity phone numbers, and Internet marketing. This new trend generated more than $50 million in revenue for clients in less than 24 months. In 2010, Josh began working directly with multifamily companies on Internet marketing and lead generation strategies. With 15 years’ experience, Josh has perfected a blend of Internet marketing and direct response triggers that give multifamily clients proven, outstanding results.

Valerie M. Sargent

President •
Yvette Poole & Associates

Valerie M. Sargent

President • Yvette Poole & Associates

Valerie M. Sargent is a National Speaker and President of Yvette Poole & Associates. A skilled Speaker, Emotional Intelligence Certified Trainer, Executive Consultant, Investor and Multifamily Expert, Valerie specializes in Leasing, Sales, Marketing, Customer Service, EQ and Leadership. Her Level 1 & 2 TalentSmart Emotional Intelligence (EQ) certification has her taking companies’ teamwork, culture and communication to inspiring new levels. After starting in multifamily as a leasing consultant 30 years ago, this expert knows how to speak to the needs of the industry while bringing vitality to individuals and organizations!

Lia Nichole Smith

VP of Education and Performance •
ApartmentRatings and SatisFacts

Lia Nichole Smith

VP of Education and Performance • ApartmentRatings and SatisFacts

Lia Nichole Smith is the VP of Education and Performance for ApartmentRatings and SatisFacts. A published author and an active member of the Atlanta Apartment Association's Education Committee, Lia has proven experience in solving challenges for conventional, affordable, and senior communities. Before coming to ApartmentRatings and SatisFacts, Lia was the Director of Marketing and Training at SPM Property Management, where she constructed their first-ever online learning academy and developed and managed the organization's resident feedback program. Lia is also the proud mother of two - a daughter who is the author of four published novels and her adorable little fur baby, Ollie.

Barbara Savona

CEO •
Sprout Marketing

Barbara Savona

CEO • Sprout Marketing

Barbara Savona is the CEO and Co-Founder of Sprout Marketing, a marketing platform for Multifamily Housing and Real Estate Professionals. She also hosts a weekly podcast, Marketing Home, Marketing You. Check it out on iTunes or Spotify. Barbara has combined her 19 years of experience as a leasing professional, property manager, regional supervisor, advertising executive, entrepreneur and CEO to bring a unique approach to marketing home. Her style is innovative while still being practical, actionable without being overwhelming. Her motto is to focus on small changes that can be done consistently. Barbara is recognized as a Business Owner, National Speaker, AIT Graduate, and a Branding and Marketing Strategist. She is a regular presenter for the National Apartment Association, as well as for state associations and management companies. As a side note, Barbara lives in a shipping container house she built with her husband in the Texas Hill Country.

Kristi Fickert

SVP of Engagement and Growth •
30 Lines

Kristi Fickert

SVP of Engagement and Growth • 30 Lines

Kristi Fickert is the Vice President of Marketing and Training at 30 Lines, where she helps businesses amplify their brand. She has 21 years of multifamily experience and has held roles in leasing, training, recruitment, sales and marketing. Kristi has a knack for applying innovative technology to multifamily marketing, without losing the personal touch that the industry was built upon. She has a proven background in employee development and has mentored hundreds of associates to success. She instructs for apartment associations across the country, has presented for Multifamily Insiders, the Apartment Innovation and Marketing Conference, NAA, Urban Land Institute, Commercial Real Estate Women and many more. In addition, she has regularly been featured in Units Magazine and is an elected City Councilwoman in her hometown.

Tracy Cherry

Marketing Director •
Summit Property Management

Tracy Cherry

Marketing Director • Summit Property Management

Tracy Cherry is the Marketing Director for Summit Property Management and Sentinel Peak Capital Partners. She is responsible for all aspects of outbound property marketing and brand consistency across all Sentinel Peak / Summit entities. Tracy has held various marketing roles in the Property Management industry and her expertise includes previously held management and strategy positions, budget planning, social media management, resident retention, outreach marketing, in-house training, community involvement, leasing protocol, vendor relationships and is an active participant in industry education. She has facilitated education sessions at the Apartment Association of Greater Dallas, Apartment Association of Tarrant County, Multifamily Brainstorming and private instruction for management companies. Outside of work, Tracy volunteers at Minnie’s Food Pantry and is the Legacy Day Coordinator for Minnie’s children’s volunteer program. She is married and a proud mother of 3 children, ages 16, 13 and 9. She enjoys watching the boys play football with their schools and her daughter cheer for her team.

Kitty Callaghan

VP Marketing •
Wasatch Premier Communities

Kitty Callaghan

VP Marketing • Wasatch Premier Communities

Kitty Callaghan is currently responsible for leasing and marketing activities at Wasatch Premier Communities with 16,000 units in 67 multifamily residential communities throughout the western United States. Her extensive development background and experience in a multitude of markets allows her to successfully create and implement innovative marketing plans for new product, stabilized communities and properties undergoing renovation. Her expertise includes market research, product repositioning, branding, multimedia advertising and online marketing strategies.

Christine McDannell

Founder •
Kndrd

Christine McDannell

Founder • Kndrd

Christine McDannell is a CEO, serial entrepreneur, author, innovator, and business growth advisor. She is the Founder and CEO of Kndrd, the world’s first global software for the CoLiving industry specializing in helping residents find the perfect home while also providing an end-to-end tech tool for operators to fully manage their properties. In just 12 months, Kndrd has helped residents and owners in the CoLiving community book, live, and operate their spaces better, resulting in a massively expanding industry. Kndrd’s graduation from the acclaimed Techstars program in Amsterdam in 2019 has marked it as a leader in the CoLiving Proptech market.

Robert Turnbull

Co-Founder •
BetterBot AI

Robert Turnbull

Co-Founder • BetterBot AI

Robert Turnbull has been in the Multifamily Industry for 20+ years. He’s in his happy-place when building a business, technology or solution starting with ApartmentGuide.com in 1999. He later helped start and/or grow other well-known Multifamily businesses such as Rentals.com, RentWiki/RentAdvisor (which sold to ApartmentList) and most recently co-founded BetterBot.ai. He lives in Atlanta and has partnered with and mentored many start-up technologies through the Georgia Tech Innovation Institute (ATDC) and the Atlanta Tech Village (ATV) among others.

Windell Mollenido

Director of Marketing •
The REMM Group

Windell Mollenido

Director of Marketing • The REMM Group

Windell Mollenido has 15 years of experience in digital marketing and website development. His experiences also include SEO, SEM, business development, social media campaigns, project management, information technology, graphic design, public relations, and marketing strategy. At The REMM Group, he delivers new innovative solutions to an array of challenges facing our constantly evolving industry. He graduated with a Bachelor of Science degree from the University of California, Irvine and earned a Masters of Business Administration from Saint Leo University. Windell believes that introducing new innovative technology is the key to advancing our industry, but also reminds colleagues that people come first because technology is just a tool. He lives in Los Angeles with his fiancé and rambunctious Pembroke Welsh Corgi, Mccormick.

Jennifer Bloome

Marketing Manager •
LCOR

Jennifer Bloome

Marketing Manager • LCOR

Jamal Lee

Regional Marketing Manager •
Morgan Properties

Jamal Lee

Regional Marketing Manager • Morgan Properties

Jen Piccotti

Chief Learning Officer
& Partner •
Swift Bunny

Jen Piccotti

Chief Learning Officer
& Partner • Swift Bunny

Jen Piccotti loves discovering the story that data tells. As the Chief Learning Officer of Swift Bunny, she gets a kick out of sharing her unique and actionable insights on the latest trends she’s finding in employee engagement, customer satisfaction, organizational communication, process improvement, and reputation management.

Shikhar Mathur

Strategic Partner Manager •
Google Customer Solutions

Shikhar Mathur

Strategic Partner Manager • Google Customer Solutions

Brianna Quezada

Digital Marketing Manager •
Resident360

Brianna Quezada

Digital Marketing Manager • Resident360

Jon Barrett

Founder •
Implementation Agency

Jon Barrett

Founder • Implementation Agency

Jon Melim

Sales Director •
BCV Evolve

Jon Melim

Sales Director • BCV Evolve

Jon Melim is the Director of Sales at BCV, where he advises properties on how to drive revenue, maximize engagement and enhance customer service in the rapidly evolving social media landscape. BCV's unique mix of tech and talent has earned them a reputation as the hotel industry's most trusted social media provider with over 400 clients, and 50 industry awards. Leveraging BCV's proprietary analytics tools, Jon works with properties to understand their digital marketing objectives, analyze their current social media performance against their competitors, and identify opportunities to engage BCV's award-winning support to achieve social media success. With over 8 years of experience in digital marketing, Jon is able to provide guidance to properties, brands, and management/ownership groups on where to focus resources, and how to measure success on social media.

What You Can Expect at #AMW2020SD

Educate. Empower. Execute.

The #AMW2020SD Experience

Actionable Content

Inspiration

Networking & Fun

Elevated, Fresh Content

Featured #AMW2020SD Speakers

Barbara Khozam

Meet Barbara Khozam

Pete Regules

Meet Pete Regules

Lisa Young

Meet Lisa Young

Stephanie Anderson

Meet Stephanie Anderson

Henry Evans

Meet Henry Evans

Victoria Cabot

Meet Victoria Cabot

Josh Grillo

Meet Josh Grillo

Valerie M. Sargent

Meet Valerie M. Sargent

Lia Nichole Smith

Meet Lia Nichole Smith

Barbara Savona

Meet Barbara Savona

Kristi Fickert

Meet Kristi Fickert

Tracy Cherry

Meet Tracy Cherry

Kitty Callaghan

Meet Kitty Callaghan

Christine McDannell

Meet Christine McDannell

Robert Turnbull

Meet Robert Turnbull

Windell Mollenido

Meet Windell Mollenido

Jennifer Bloome

Jamal Lee

Jen Piccotti

Meet Jen Piccotti

Shikhar Mathur

Brianna Quezada

Jon Barrett

Jon Melim

Meet Jon Melim

Barbara Khozam

Accredited Speaker, Trainer, Author • Barbara Khozam, Inc

Barbara Khozam

Accredited Speaker, Trainer, Author • Barbara Khozam, Inc